We are all aware of the Basic Facts of Navratri:

  • ● 9 days of freedom, dancing and merriment
  • ● Each day is celebrated in honour of Goddess Durga and her 9 avatars of feminine power
  • ● A specific colour associated with each day.

Finally… There is The Annual Competition between you, your cousins & friends to see...


That is why we suggest…

Avoid the Navratra Traas(stress)

of deciding What to Wear &

Let our Deepkala Stylist's guide you

through the virtual web

of competitive offers & discount rates

We know how stressed all you lovely ladies could be right now... Navratri IS HERE, your invites & eVites for your favourite Garba & Dandiya Raas venues are FLOWING IN, and you STILL HAVEN'T FOUND THE PERFECT OUTFIT!!!


First, we propose, forget the regular chaniya-choli YOU WORE LAST YEAR, hundreds of women will be looking the same during these days! Instead, choose an offbeat IndoWestern number that will make a unique personal statement & make you stand out of the crowd!

The trend this Navratri 2017

Is ‘Androgynous Style,’

So, DO NOT WORRY about looking feminine OR ladylike

Choose style AND comfort



Secondly, follow the traditional colors worn on these days to make-up for the modern twist you’ve donned instead and repeat the day’s ‘Mantra’(chant) to people you wish to impress with your knowledge of Navratri! Here are 9 stunning ethnic outfits inspired by Bollywood for Navratri 2017!


  • Day 1 - On the 1st day of Navratri, Devi Shailputri will be worshipped, that is September 21st, Thursday this year. She governs the Moon, is considered to be the source of determination and is known for achieving impossible feats with her unlimited powers
    • Avatar: Devi Shailputri 
    • Mantra: Om Devi Shailaputraiya Namah ॐ देवी शैलपुत्र्यै नम. 
    • Traditional Colour: Yellow 

Look confident, comfortable & celebratory in this Daffodil Yellow Anarkali! To quote ‘Vogue India’.

“Splashy florals never die but this season’s most interesting came in small nostalgic sprigs, as seen above; in tiny, intricate garland motifs!”


  • Day 2 - On the 2nd day of Navratri, Devi Brahmacharini will be worshipped, that is September 22nd, Friday this year. She was created by Lord Brahma and is considered to be the source of ultimate knowledge and wisdom. She governs the Planet Mars and her devotees are promised to be endowed with peace and prosperity.
    • Avatar: Devi Brahmacharini
    • Mantra: Om Devi Brahmacharinyai Namah ॐ देवी ब्रह्मचारिण्यै नम.
    • Traditional Colour: Green

● Feel breezy, fluid & free-flowing in this asymmetrical, high-low Kurta in Green Cotton Silk! The layered Kurta has ethnic embroidery & mirror-work on the sleeves. Pair it with a contrasting bottom, Put on some distinctive makeup and you-have-what-you-need to become the head-turner at your garba!


  • Day 3 - The 3rd day of Navratri, Devi Chandraghanta will be worshipped, that is September 23rd, Saturday this year. She governs the Planet Venus and devotees blessed by Devi Chandraghanta do not suffer from worldly troubles or turmoil.
    • Avatar: Chandraghanta Puja
    • Mantra: Om Devi Chandraghantayai Namah ॐ देवी चन्द्रघण्टायै नम.
    • Traditional Colour: Grey

Gowns or dresses have always been a “summer thing” but we suggest doing away with the conventional and instead choosing to look like a Snowy Winter's Evening in this Steel Grey Silk Satin Gown. For every garba lover out there, we suggest you try out different ways to put your hair in a bun, with flowers or a brooch to leave a lasting impression or footprint - in more than 1 way - AROUND AND ON the dance floor.


  • Day 4 - On the 4th day of Navratri, devotees will worship Devi Kushmanda, which is September 24th, Sunday of this year. Maa Kushmanda governs the Sun, it’s direction and is considered to be the source of its energy. She is believed to bless her devotees with siddhis(supernatural powers) and niddhis(treasure).
    • Avatar: Devi Kushmanda
    • Mantra: Om Devi Kushmandayai Namah ॐ देवी कूष्माण्डायै नम.
    • Traditional Colour: Orange

According to Vogue India, ‘Peplum and flared cholis are trending’ and we at DSH think, it’s a great way of looking effortlessly elegant without showing skin! Take this chequered Chaniya Choli for instance… It’s a chic & contemporary take on the traditional! The Chaniya is made from Mul-Cotton with a multicolored chequered border and the Choli(blouse) has identical checks on the Sky Blue Linen peplum!


  • Day 5 - The 5th day of Navratri is celebrated in the honour of Devi Skandamata and will be celebrated on September 25th, Monday this year. She governs Planet Mercury and has the power to bless even the most ignorant life with immense knowledge.
    • Avatar: Skandamata Puja
    • Mantra: Om Devi Skandamatayai Namah ॐ देवी स्कन्दमातायै नम.
    • ○ Traditional Colour: White

Look like you fell from the Castle in the Sky in this Georgette gown! It has Gold Zari Work creating Floral & Leaf motifs, giving you that urban yet tradition look for Navratri! Pair it with a Maang Tikki, waterproof makeup, a Kamarbandh(cummerbund) with tiny trinkets & Kolhapuris!


  • Day 6 - The 6th day of Navratri is celebrated in the honour of Devi Katyayani, and will be celebrated on September 26th, Tuesday this year. Devi Katyayani governs Planet Jupiter and bestows upon her devotees limitless wealth & salvation.
    • Avatar: Devi Katyayani
    • Mantra: Om Devi Katyayanyai Namah ॐ देवी कात्यायन्यै नम.
    • Traditional Colour: Red

Elevate your festive look, while still remaining understated and tasteful when you walk out in this Black & Red Cotton Chaniya Choli which will keep you cool while you sweat it out on the dance floor! The kurta has a white printed panel on the top ending in Red Pom-poms, matching the Red Cotton Chaniya! Classy fusion for this Navratri!


  • ● Day 7 - The 7th day of Navratri is celebrated in honour of Devi Kalaratri and will be celebrated on September 27th, Wednesday this year. Goddess Kalaratri is instantly recognized by her dark complexion, her unique steed - instead of a spirited war horse, she sits astride a donkey - and she governs the Planet Saturn.
    • Avatar: Devi Kalaratri
    • Mantra: Om Devi Kalaratryai Namah ॐ देवी कालरात्र्यै नम.
    • ○ Traditional Colour: Royal Blue

Twirl in a glorious blur of Blue, Gold & Pink when you do the garba in this Bold & Beautiful number! This Net Chaniya Choli is irresistible in its design simplicity! It has a Leaf motif embroidered on the waist and an ethnic Gold border on the Royal Blue chaniya! If you wear it with the right subtle jewellry & waterproof makeup, we think you are sure to win some prizes for ‘Best Dressed Female’


  • Day 8 - The 8th day of Navratri is celebrated in honour of Devi Mahagauri and will be celebrated on September 28th, Thursday of this year. She governs the Planet Neptune and is known to fulfill the desires of all her devotees who worship her with pure heart.
    • ○ Avatar: Devi Mahagauri
    • ○ Mantra: Om Devi Mahagauryai Namah ॐ देवी महागौर्यै नम. 
    • ○ Traditional Colour: Pink

This Rosy Pink anarkali with palazzos is sure to leave everybody else green with envy… We think, the best thing about Palazzos is that they don't bind you in tight-fitted clothes like traditional chaniya cholis do. Show off your grace and femininity in this classic, yet uber-chic Raw Silk suit with Golden threadwork creating beautiful ethnic and floral patterns that lend a traditional look… And don’t forget the Navratri Jootis!


  • ● Day 9 - The 9th and final avatar of Goddess Durga is Devi Siddhidatri, who is worshipped on the last day of Navratri which will be celebrated on September 29th, Friday this year. She governs Planet Uranus and is believed to bestow all types of siddhi(supernatural powers) to her devotees.
    • ○ Avatar: Devi Siddhidatri
    • ○ Mantra: Om Devi Siddhidatryai Namah ॐ देवी सिद्धिदात्र्यै नम.
    • ○ Traditional Colour: Purple

Did you know, Purple enhances creativity, clears the mind reducing stress & was first chosen as the colour of ROYALTY? Look traditional & royal in this creative Yellow & Purple Cotton chaniya choli! The Purple Mul-Cotton Chaniya has Yellow ethnic Kali(triangular pleats) and the Ocher yellow Cotton choli has an ethnic Red Potli border on the sleeves and complete that tasteful look with a Green Chiffon dupatta. Look refined in Cotton during these long sweaty nights, especially if you plan on dancing around in circles in the glow of big, hot floodlights!


Dearest Fashionista, This collection of IndoWestern outfits has especially been curated to be economical, affordable, and easy on the wallet of all of you working women, mothers & single ladies out there...


To you we say… Go ahead Ladies, splurge once-a-year and indulge yourselves!


Come on and log on... Deepkala Silk Heritage awaits!