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B-Town Celebs at Lakme Fashion Week
Friday, May 13, 2016 12:16:37 AM America/Chicago
The Indian Fashion Industry is constantly evolving and trends and styles keep on changing. All this is largely brought about by highly creative and innovative Indian designers who have been redefining and modernising Indian fashion year after year, season after season.
‘Masaba’ is a diffusion line label from Masaba Gupta. The strength of the label lies in its ability to adhere to traditional Indian sensibilities and aesthetics and yet keep the modern context alive.
It's been more than two decades now since Neeta Lulla whirled into the fashion scene. Neeta Lulla's designs have not only been gaining praise in India, but have also acquired great accolades globally. She has earned respect as well as a clientele of Bollywood celebs through her expertise, clarity and creativity and humility arising from quiet confidence.
Manish Malhotra has always been redefining and modernising costumes in the Indian Film Industry. His strengths lie in bridal and couture as well as in designing for and styling Bollywood stars.
The Anita Dongare Label, ‘AND’, is designed for the modern Indian and is focussed on our distinct sensibilities. Using clean, elegant lines to create an effect that can best be described as global chic, the designs fuse contemporary silhouettes with Indian influences.
Rohit Bal has successfully changed the face of the Indian fashion Industry. He represents the true free spirit of an artist. Since 1990 he has survived stiff competition and has gone a long way in creating a niche for his style of fashion.
Jayanti Reddy’s label features an elegant and relatively understated sense of style with a strong emphasis on naturally dyed, hand woven textiles that are embellished with intricate Hand embroidery.
Anushree’s design philosophy lies in creating traditional Indian silhouettes, that are clean and cutting edge with a flawless fusion of Indian and western influences. The label offers a signature look that goes well with Indian ethnic wear, but is still a young and vivacious line.
Rahul Mishra, the only Indian designer to be chosen by Rent the Runway, online rental boutique, won the 2014 International Woolmark Prize at Milan Fashion Week. He is well known for incorporating traditional Indian textiles, and handmade artisanship in his work.
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